The Challenge

A growing digital transformation consulting firm was struggling to connect with C-level decision makers at their target accounts. Their internal business development team was bogged down with administrative tasks and lacked the specialized tools needed for executive-level outreach.

Key obstacles included:

• Limited bandwidth to research and qualify prospects
• Difficulty reaching executives through standard channels
• High cost per meeting with inconsistent quality
• Sales team spending too much time on prospecting instead of closing

The Solution

Executive Meeting Experts implemented a targeted outreach campaign focusing on the client’s ideal customer profile. Our approach included:

• In-depth research using sales intelligence tools to identify decision makers
• Personalized phone outreach by experienced Business Development Associates
• Multi-touch cadence combining calls, emails, and LinkedIn engagement
• Rigorous qualification process to ensure meeting quality before submission

The Results

Over a 90-day period, Executive Meeting Experts delivered measurable impact:

• 30 qualified meetings booked with C-level executives
• 150% increase in meeting volume compared to their previous quarter
• 27% conversion rate from meeting to opportunity
• Zero retainer costs — pay-per-meeting model eliminated upfront risk

Key Takeaways

This engagement demonstrates the value of specialized, outsourced appointment setting for companies looking to scale their outbound sales motion without increasing headcount.

By leveraging experienced BDAs and proven methodologies, the client achieved:

• Faster time-to-meeting with high-value prospects
• Improved sales efficiency and team morale
• Predictable pipeline growth without fixed overhead costs
• Better ROI compared to in-house prospecting efforts

Ready to Scale Your Executive Meetings? Let’s discuss how Executive Meeting Experts can help you connect with decision makers and grow your pipeline.