Business-to-business appointment setting can (and should) be outsourced to
a dedicated third-party service provider. That’s because setting sales
appointments takes time, especially for major account B2B lead generation
with long sales cycles.

Not every company has the right level of internal skills and resources to
manage the ups and downs of this process. If you’re in startup mode,
launching a new product, entering a new market, or needing to accelerate
your sales pipeline during a market downturn, it’s especially important to
book sales meetings fast.

But some other appointment-setting firms only care about generating “fast”
sales leads or getting the biggest “quantity” of sales meetings. SSM’s B2B
appointment setting service is focused on quality. We evaluate, rank, and
qualify your new leads to make sure you’re getting high-quality, high-
potential business opportunities.

Here’s how our appointment-setting company works:
 We develop a list of prospects and customized sales outreach plans
based on your unique industry, target market, and geographic location.
 Our professional appointment setters reach out to your prospects with
a multi-touch process (cold calls, email marketing, etc.)
 We deliver a list of “warm leads” who are ready to hear from your
company to begin the sales process.

What Is B2B Appointment Setting?
B2B appointment-setting companies have a range of skills, including sales
cold calling, business development, marketing, and more. Our goal: connect
with business decision-makers and book sales meetings with qualified leads.

The purpose of sales appointment settings is not to close the deal. It’s to
begin the sales conversation and start the process of building trust with
prospects. The best B2B appointment-setting services are a blend of
methodical business discipline, creative communication and problem-solving,
and the human element of relationship-building.

When you hire an appointment-setting agency, it’s important to make sure
they have a well-thought-out process. Here’s how Strategic Sales &
Marketing implements sales appointment-setting services for our clients:

 Prospect list building and market research: We do the legwork to
understand your target market and figure out how to reach key
decision-makers and stakeholders.
 Multi-touch sales outreach: With cold calling and email marketing,
we work to start a conversation with your prospects.
 Lead qualification: We engage your prospects to understand their
pain points and qualify your leads based on which are most likely to
convert.
 Book sales meetings: We give you a list of pre-qualified “warm
leads” who are ready to hear from your company.

How Do B2B Appointment Setters Work?

B2B appointment-setting services involve much more than just cold calling.
Yes, our team will vigorously work the phones on your behalf – but to
book productive sales meetings, you probably need additional marketing and
lead-generation support. Strategic Sales & Marketing (SSM) offers
comprehensive services for major account B2B lead generation, and booking
sales appointments is a big part of the overall strategic mix.

Here’s how our qualified appointment-setting team delivers value for your
business:

 Outreach to major account B2B buyers: Our certified appointment
setters know how to confidently build conversations with high-ranking
decision-makers like VPs, directors, owners, and C-level executives.
 B2B appointment setting online: Phones are still a valuable tool,
but we also do online appointment setter tactics like social media and
email marketing.
 Solution selling: We know how to sell complex and technical business
solutions with large deal sizes – by building trust and addressing the
prospect’s “pain points.”